Why do you need to be choosy about sleepwear

When it will all be wrinkled in the morning anyway? But a lot of us do care about their sleepwear, as evidenced by the brisk sales of jammies and nighties at stores around the world. Here are few tips on how to choose and buy your own branded sleepwear online.

Fabric is the primary segment that is taken into consideration while picking up your pyjama for a good night’s sleep. Sleepwear is available in different fabrics and materials, most of which are made with favourite fabrics such as cotton, fleece, flannel, silk, velour and satin. Second comes the price range followed by fit and style.

From quirky prints to straight-up stylish, sleepwear has transformed from a ratty old t-shirt as they aren’t good enough to go to bed in and the transformation isn’t going to rest until pyjamas become the new norm of acceptable general social wear. You don’t have to sacrifice style for comfort when it comes to sleepwear as there is an ever-increasing number of sleepwear brands that promise comfort, style and ease. Not that we needed an extra reason to stay in bed, but here we round-up our favourite nightwear labels.

Majority of the world population decided to give those formal blazers and collared shirts and ties a rest and adapted the cosy, comfortable attire that one can carry all day and into the night. We are still mostly confined to our homes and are being asked to work from home and it won’t be totally wrong to say that we spent entire summer, monsoon and autumn season staying in. Even when the lockdown was relaxed, people started to shop for sleepwear and loungewear.

1. The Summer House
The Summer House, founded by Rekha Datla and Shivangini Padhiyar is best known for its outfits with comforting fabrics, pastel shades. They believed in designing clothes for slow living and quiet moments and it wasn’t much later they stepped into creating cosy sleepwear.

2. Sweet Slumber
Made in India with love, A woman-led, homegrown boutique online store for loungewear and much more, started by lawyer turned entrepreneur, Bhanu Garg in the year 2018.
Based in Dehradun, only because she has always put herself in the shoes of the customer, her brand is a success, says Bhanu. It offers wide range of collections from dressing gowns to pyjama sets along with short sets, Kafjamas, Kaftans and Pheran sets.

3. Essgee
The 21-year-old Sagrika Grover envisioned for luxurious yet comfortable loungewear, thus bringing us the label Esgee. Right from the fabric to the buttons, everything is made for a comfortable touch. The buttons are made out of coconut shells, which are sustainable and soft at the same time.

4. The Boozy Button
Inspired from Kareena Kapoor Khan’s rocking Kaftan look in the 2020, Ananya Jain wanted to create her collection with a fun artsy digitally printed kaftans with an Indian touch to it giving us the coolest yet coziest sleepwear to stay in. From soothing colours such as turquoise, yellow to gorgeous floral and paisley prints, everything is available with an elegant touch.

6. Dandelion
Samyukta Nair founded Dandelion five years ago as she felt what was available wasn’t enough leaving her to create something new on her own.

7. The Initial Studio
How wonderful would it sound if you get to monogram your initials on cotton or satin PJ set, robes, boxer shorts including velvet slippers allowing you to make your own personalised collection. Delhi based Tarini Manchanda started The Initial Studio turning our personalised collection dream into reality.

8. Trablife
Trablife is a fashion and lifestyle brand and it believes that there is no bad time to buy a new set of cosy pyjamas for yourself or for your loved ones.

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